Video tutorial: How to activate your PeoplePond Facebook apps

Your Personal Brand and Elastic SEO

In our rush to actively participate in social media and social networking, it is important to stay focused on what we are really trying to accomplish.  Every now and then stop and ask yourself these questions:

• Does my participation in this social media or social networking site add value to my online marketing efforts?
• Am I able to generate content within this space that is relevant to the audience?
• How can I use this tool to extend my brand?
• Am I committed to using this service to advance my brand (specifically am I willing to expend time and creative muscle)?
• Does this service allow me to create outbound links (regardless of their follow/no-follow state)?

With the above questions in mind, I started PeoplePond around a concept I call, Elastic SEO.  By using an elastic approach, I have seen my PeoplePond profile jump to the #2 spot in Google while my social media and networking content has seen a related boost. Read more »