Your friends at PeoplePond have created a personal SEO profile for Santa Claus including links to a few of his favorite charities. What would you do to help boost its rank in search results? Do you have SEO copy recommendations? Have you created some backlinks to the profile? Have you shared the profile with others on social media sites? It’s all good.

And as your reward for helping, you will receive a PeoplePond profile with a free full-service SEO and Identity Verification package subscription for one year (a $99 value) and your profile will be featured in the list of contributors. Check out the complete information and instructions for SEO Santa 2009.

Please blog, tweet, broadcast and share this information with your SEO and social media expert friends and anyone else who can help with this project. Let’s get Santa and some great charities the visibility they deserve at the top of the search results before Christmas Day.

Read the SEO Santa 2009 press release.

The ideal result would be a combination of content produced by the brand intermixed with positive content from other sources. Negative content can hurt a brand given the large number of people that turn to the search engines for information. So it is not uncommon for companies to make an effort to remove such content or actively “push” it down in the search results by promoting positive content using simple tools such our CompanyPond and PeoplePond services or hiring reputation management firms.

Admittedly, we were quite surprised at the lack of brand control these large Fortune 100 companies have over their own brands. Most of the issues can easily be averted with standard Online Reputation management practices.

This study is very interesting as it brings up some familiar questions about “controlling” one’s brands online. First, is it really possible to control how your brand appears online given the ease and freedom the marketplace has to create piles of content about your brand without your assistance or knowledge. And secondly, given this ease and freedom, how expensive and effective would it be to provide a viable motivation for people outside the organization to create and/or promote positive content about your brand? What risk exposures come with such a strategy?

24% of the bad items found seem to be opinions of a single person, versus fact or standard public knowledge.

With so many people available to create positive content around a brand, the above finding seems painfully ironic.