Howard Greenstein has published an article about PeoplePond in Inc. Magazine’s Start-Up Toolkit section entitled, “Are You for Real?” It’s a great read about how to go about using your PeoplePond and Company Profiles to
- improve your online visibility with greater personal SEO,
- prove your personal identity to your audience, trade partners and prospective contract employers (like, say, the government), and
- assert ownership over your online presence.
This is one of the problems that PeoplePond.com is trying to solve. When someone from a social network connects with you, how do you know that this particular “John Smith” is the John Smith who you met at the chamber of commerce meeting, or at college?
What?! You still haven’t created your PeoplePond and CompanyPond profiles? What’s stopping you? Get started now.
Before now, you had to be a celebrity to enjoy online identity verification. Maybe you’ve seen it on Justin Timberlake‘s Twitter profile or maybe Kristin Bell‘s (who, by the way, recently discovered someone attempting to hijack her identity on Twitter). But no more.
You can now protect yourself from identity hijacking and provide your followers with the confidence that you are who you say you are. PeoplePond has introduced the first opportunity to verify your complete online identity. There have been other solutions offered up in the past but they’ve always been lacking the most crucial element, verification of you.
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PeoplePond has developed from a search engine optimized online profile service to a full-fledged personal identity portal for people concerned about both increasing the visibility of what they produce online and protecting their reputation from others who may try to spoof their identity.
The ability to assert ownership over social media accounts and other sites has been recently launched on PeoplePond. And now that reach extends to blog sites. Making use of OpenID and OAuth support in the major blogging platforms, PeoplePond enables users to authenticate their ownership of their online content at these sites. Once a blog has been verified, followers will not have to worry about the authenticity of what they are reading.
There’s more coming so stay tuned. In the mean time, you can read more about this in the press release.
PeoplePond has just added OpenID as a means to register and log into your account to maintain your profile. On the surface, this means one less username and password to remember. And another benefit is your OpenID page will be automatically listed on your profile as a “verified” part of your online identity.
As noted in an earlier post, PeoplePond is enabling you to not only prove to your followers that you have proven your personal identity but also you have proven ownership of the accounts listed in the online identity section of your profile. Introduce OpenID into this equation and suddenly there are hundreds (if not thousands?) of services for which you can quickly prove ownership of to your followers.
More details are in the press release.
This is all about trust. Projecting your personal brand and entire online identity from a trusted platform that eliminates any concerns about identity spoofing will give you an added advantage with your followers.
So for those of you keeping count, a PeoplePond profile provides:
- Increased exposure for your entire online identity using a fundemental search engine optimization strategy.
- Advanced personal identity verification (you are who you say you are)
- Far-reaching online identity verification (proving ownership of online assets)
- A trusted platform from which to project your personal brand.
And there’s more coming.