KnowEm empowers PeoplePond users to proactively protect their brands

Joe Beaulaurier — Tue, 12 Jan 2010 17:35:14 +0000

As a PeoplePond profile user, you recognize the value and opportunity of building and promoting an online identity around your personal brand. You are probably also interested in protecting your brand and minimizing opportunities for others to use it elsewhere, either by accident or with malice. For example, if you are known everywhere as John W. Smith and have used the username johnwsmith for all your accounts to be consistent it would probably concern you if someone else was setting up accounts using the same name/brand on services you aren’t using. This poses a real opportunity to confuse your followers and for your brand to be associated with undesirable content.

A very useful service, KnowEm, is designed to empower you to proactively identify over 300 online services where either your brand is being used or not. If it is being used, you can quickly identify if you’re in control of it or not and if it isn’t being used, you can quickly establish an account thus preventing future confusion or hijacking of your brand.

We recommend KnowEm to protect your brand. Check them out today. They’re good people.

More information can be found on this press release.

Some keys to successful brand management using online visibility tools.

Theron McCollough — Wed, 05 Aug 2009 22:39:35 +0000

Successful brand management goals include increasing the visibility of your brands’ positive content. One step to accomplishing this is selecting the right locations to house or link to this content. Although some locations will look pretty and provide fun tools to manage your content, you should look further since fun tools and looking pretty are not going help you achieve your goal. Seek out locations that promote your content and links to the search engines and not so much their own. Some services are so poorly constructed that they actually end up promoting themselves more than your brand and are doing so using your content.

For example, it is advisable to stay away from sites that implement iframes because they don’t add any SEO value and can actually reduce your content’s relevance in the search engines. An iframe is used to load a web page inside another. Search engines see the frame but not the page within. So the pages within the frames get no credit with the search engines.

Something else to look for is the ability to create a properly structured vanity URL. A vanity URL is a web address that contains your brand name and/or keywords. Whatever tool you use it should be doing its best to promote you by having few other references in the URL. Ideally it should be something like “www.site.com/yourbrand.” don’t let these other sites take your credit. Make sure they provide tools that promote your positive online content while not selfishly or clumsily promoting themselves.

There is no way around having to build online profiles to teach the search engines to promote your positive content and increase your brands’ visibility. Spend your time wisely by making use of tools that take care of the heavy lifting for you, especially tools that are SEOed from the ground up to promote your online properties.

Cranberry Splash » Brand Management

KnowEm empowers PeoplePond users to proactively protect their brands

Some keys to successful brand management using online visibility tools.