You are invited to watch the state of symfony 2‘s June 23rd session live from the big screens and in comfort of our new building just north of Bellingham, Washington. Located a half-a-mile from I-5, this location is convenient for people coming from the Seattle, Bellingham, and Vancouver BC areas. Everyone is welcome to come network with fellow symfony users (and potential users) to share information and best practices while building more connections within the symfony community.

We look forward to seeing you! Let us know you’ll be coming.

Where:

Cranberry Venture Partners
6220 Portal Way
Ferndale, WA 98248

RSVP: http://symfony2cranberry.eventbrite.com

Questions? Call Nate Michael at 408-372-6283.

If you believe the information found on DVD packaging, you shouldn’t have any concerns about placing your wedding video, important business documents, family archive photos, etc. on DVDs that use gold as their reflective layer or are a little more expensive and sold under the label, “archive DVD” (a bit of an oxymoron really… keep reading). You wouldn’t have any concerns about using such DVDs for long-term storage since their packages are emblazoned with claims of ten, twenty, fifty and even one-hundred -year life expectancy. You’d sleep well knowing your fondest, most important memories and information are securely preserved.

So why are people who make a living from storing crucial, one-of-a-kind digital data not following your lead? What’s keeping librarians, archivists, photographers and genealogists from running down the same path for their long-term storage needs? The best answer may be found in a presentation prepared by the Memory of the World Programme’s Sub-Committee on Technology. This provides detailed guidance on assessing the risks associated with storing archival data on recordable CDs and DVDs.

Here are some of the warnings from the document that consumers will be well-advised to heed as they run contrary to what manufacturers and marketers of recordable DVDs have been telling us:

1. (Preface) Around [the year] 2000 … Concerns about the reliability of recordable CDs and DVDs were also supported by an increasing number of reports of discs failing at the time of their production.
2. (Preface) … and while several products have been marketed since which attempt to optimise their longevity, the principle problem remained unsolved.
3. (Introduction) Even though subsequent technological development has improved on many of the early manufacturing faults no credible claim can be made to permanence.
4. (Introduction) Recordable CDs and DVDs are often chosen as archival carriers, however, the risk of failure of a storage system based on this type technology is high when compared to other approaches.
5. (Page 10) Error measurement is a critical part of producing reliable data on a recordable disc. The fact that the data is able to be read, as assessed by “verification”, is not sufficient indication on its own because a disc with a high level of errors can sometimes still be read, but is very likely to fail soon after.
6. (Page 10) Dye type, though significant, is only one of the factors determining the life of the media. The variation in the amount of dye used in the dye layer, a result of the manufacturers’ race for even higher recording speeds and higher density recording, is a contributing factor in the long term failure of recordable optical media.
7. (Page 10 ) It should be noted that discs optimised for high speed recording use less dye, which may indicate a shorter life expectancy. DVD-R uses less dye as a matter of course, as the data rate when writing to a recordable DVD is much higher than for CD-R.
8. (Page 11) Many discs that appear to be reputable brands may turn out to have been manufactured by a second party and repackaged for sale.
9. (Page 13) The error correction capability of most replay equipment will mask the effects of degradation until the errors are well into the uncorrectable region. When this point is reached, all subsequent copies are irreversibly flawed.
10. (Page 15) The use of recordable and rewritable CD/DVDs as archival carriers cannot be advocated unless a strict testing and monitoring program is set up. It should be noted that testing and analysing, though absolutely necessary, will be time consuming, adding long-term costs to the archival solution. When planning an archival strategy, these costs should be included.
11. (Conclusion) Recordable CDs and more recently DVDs are very popular storage media. Because of the relative simplicity of their production, their easy availability and their financial affordability they have been very frequently used in projects to preserve and make accessible cultural and scientific documents of all kinds. As they were never intended for use as reliable media for long term preservation and have been developed primarily as a consumer product for the mass market their use in critical archival and preservation contexts constitutes a significant risk.

This document was revisited by the Sub-Committee in 2008 and found to continue to be relevant and useful.

Read the press release here and see what others are saying about the news.

CD/DVD experiential life expectancy is 2 to 5 years even though published life expectancies are often cited as 10 years, 25 years, or longer. However, a variety of factors discussed in the sources cited in FAQ 15, below, may result in a much shorter life span for CDs/DVDs. Life expectancies are statistically based; any specific medium may experience a critical failure before its life expectancy is reached. Additionally, the quality of your storage environment may increase or decrease the life expectancy of the media. We recommend testing your media at least every two years to assure your records are still readable.

From The U.S. National Archives and Records Administration Web site (Item 6 in the FAQs)

Who knew? Certainly I didn’t. For some time now, DVDR manufacturers have been leading us to believe that by replacing the silver reflective layer with gold, they have somehow increased the life-span of your data on their DVDR discs. Most of us really don’t have the time to dig into the technology behind optical storage media to know if that premise makes sense. The discs cost more, come with a claim of preserving your files for 80 to 100 years so what’s there to doubt?

Unfortunately, there are many things about DVDRs that can be considered weak points in the design. Any one of these weak points can easily and silently put your important files in jeopardy. Most notably:

1. when silver was used as the reflective layer, it was prone to oxidizing which defeated its ability to reflect. This problem was solved for conventional disc design by replacing silver with gold.
2. your data is stored on a layer of organic dye as it reacts to the laser beam when the disc is burned. This dye, being of an organic nature, breaks down even in the best of conditions. It is very susceptable to exposure to light and temperature.
3. the beam used to burn the data onto the dye layer is also used to read the data back, causing additional degradation of the data layer every time the disc is read.

Recently, people have begun going to their DVDR archives to access their important files and are discovering this unexpected data loss. A writer for the New York Times told of his experience and people commented in droves about their experiences as well.

Feel free to share your experiences in the comments here.

We’ve been led to believe our CDs and DVDs will last decades but now people are discovering the organic dye used to store the data on is prone to breaking down over time, so fast in fact that you will be lucky if your memories are still readable if you burned them more than a few years ago.

So, quickly now, go grab your saved memories and see how healthy they are. Let us know here in the comments what you discover.

“CD/DVD experiential life expectancy is 2 to 5 years even though published life expectancies are often cited as 10 years, 25 years, or longer. However, a variety of factors discussed in the sources cited in FAQ 15, below, may result in a much shorter life span for CDs/DVDs. Life expectancies are statistically based; any specific medium may experience a critical failure before its life expectancy is reached. Additionally, the quality of your storage environment may increase or decrease the life expectancy of the media. We recommend testing your media at least every two years to assure your records are still readable.”
National Archives Website

Sadly, most people don’t know this. Tell your friends before they lose their important memories. Let them know there’s a better, less risky way to preserve their family history.

Sheesh

I cannot imagine the angst that I would feel if I were to discover my address book, photos and other personal files on my phone were lost and irretrievable. This would be especially painful if I was led to believe a third-party service had been backing up my information using online storage yet were now telling me my data is gone.

Such is the reality for T-Mobile Sidekick cell phone users. They have recently been advised to not allow their batteries to run down or their phones to shut off because if they do, all is lost and irretrievable. Holy cow!

The Sidekick cell phone has been widely used for years and one of the substantial benefits has been the automatic back up service. Sidekick users were ensured that even if they tossed their phone into the river or under a car tire, as soon as they fired up the replacement Sidekick, all contacts, photos and other personal files would magically appear.

In today’s digital world we need to proactively protect what is important to us. This includes digital files like family photos, family videos, business documents, etc. It’s incidents like the Sidekick debacle that should give us reason to pause and reconsider how exposed to losing very important memories and information we are allowing ourselves.

What’s the lesson to be learned here? I think it has to do with how much we should depend solely upon third-party solutions for archiving our important files. If your family photos, address books, etc. are important to you, then take responsibility for archiving them in ways you can be assured will be recoverable when needed.

We’re proud to provide the Cranberry DiamonDisc™ as an excellent option for for archiving your important personal and business data so that it can be immediately recovered without dependency on others and without fear that the media will fail.

More about the Sidekick debacle:

• CNET News: Sidekick users share their horror stories
• Engadget: T-Mobile: we probably lost all your Sidekick data
• Gizmodo: T-Mobile Sidekick Out(r)age: Your Data’s Probably Gone Forever
• Washington Post: Sidekick Users See Their Data Vanish Into a Cloud

What happens to a picture with data loss.

It was late 2005 and I had just finished a meal with Jeff Barr at what used to be one of my favorite restaurants in Bellingham, the Big Fat Fish Company.  Why that establishment used to be my favorite is a topic for an entirely different blog post.

As we were leaving I asked Jeff what kind of digital camera he used. What I’d hoped would be a quick recommendation for a replacement camera turned out to be an eye opening experience.  Jeff said he didn’t like the concept of digital pictures and digital video because he didn’t know of any viable way to store digital files for the long term.

What?  Nobody told me that. I’d been using a digital camera for years. Was he saying that all of my pictures were in jeopardy?  Turns out that’s exactly what he was saying. Jeff works for Amazon as a technology evangelist and is a pretty credible guy in my book.  I paid close attention and felt compelled to do some research of my own.

I already had a sense that hard drives were problematic since I’d experienced several platter collapses or other hard drive failures in my life.  I also knew that hard drives had the additional problem of being a magnetic media. (Those of us who can remember cassette tapes and VHS know how poor magnetic media is for long term storage and playback.)  I learned that USB drives and memory cards only had a limited number of read/write cycles.

What about online storage?  In theory, storing files across the internet on redundant systems seems like a good idea, and until recently it appeared to be the only real solution for long-term storage. The problems associated with online storage is fodder for a future post. Let’s just say it did not meet my criteria for permanent storage.

My search led to a solution that will outlast my requirements, perhaps keeping my information safe for centuries. I understand that I probably don’t need my files to last that long, but I do need them to hold out until another viable permanent solution is available.

The answer came from a smart group of professors at Brigham Young University in Provo, Utah (more on this later), and I ultimately invested in the company that licensed the technology from BYU. Right from the beginning I could see that the company was hyper-focused on the enterprise and government markets.

But I wanted access to this for the public’s personal use.  My company, Humanicity, operating under the name “Cranberry,” has since secured the exclusive rights to this new technology for the consumer marketplace. Now, people like you and I can use this state-of-the-art digital media storage.

And it all started with a simple question over dinner with a friend.

Need more information?  Stay tuned to this blog or the Cranberry Web site for more details as we get closer to our public release of the Cranberry DiamonDisc™.

One friend commented that she was planning on advertising with Pandora and asked how I felt about the situation. Here is my response:

In all honesty, I do not mind the ads as long as they are aligned with Pandora’s perceived culture. Meaning, Pandora is a place that I can get all kinda of cool music, be introduced to new music and feel liberated to use it.

Ads that promote select subjects to a narrow audience are great. Breast cancer, Dave Matthews’ new album, proponents of peace, even some alcohol ads don’t bother me too much.

So far I have been okay with the right side of their Web site being devoted to ads but I feel it creeping more and more to the left side of the page. Even the placement of  ads in the music window is okay because I can see it but it does not talk to me or make noise.

Don’t get me wrong I am a proponent of any Web company that can post revenue. I’ve been a fan of Pandora for quite a while but have definitely noticed an increase in ads over the last 9 months.

Shortly after my initial gripe tweet, a pop-over came up on top of the usual Pandora screen and it was some random ad. I immediately turned away from Pandora and Tweeted about my frustration. A couple of friends suggested I try thesixtyone.com and I’ve been playing with that.

I’m not saying I will not head back over to Pandora — I am fairly loyal to their service. It has taken me the last year plus to really trust Pandora. Now I do and will accept ads because I support them. But, it’s my hope they do not take advantage of that privilege.

Other Web companies have engaged in the same methodology –building trust and engaging customers over a longer period of time–and it has worked. Alex Whipperfurth would call it getting people to “hijack your brand”. And it works. That is exactly why Facebook is so popular, Zappos has a loyal following and Converse has lasted so long.

I think about this stuff daily.

Theron McCollough
President, PeoplePond
http://peoplepond.com/theronmccollough

• Does my participation in this social media or social networking site add value to my online marketing efforts?
• Am I able to generate content within this space that is relevant to the audience?
• How can I use this tool to extend my brand?
• Am I committed to using this service to advance my brand (specifically am I willing to expend time and creative muscle)?
• Does this service allow me to create outbound links (regardless of their follow/no-follow state)?

With the above questions in mind, I started PeoplePond around a concept I call, Elastic SEO.  By using an elastic approach, I have seen my PeoplePond profile jump to the #2 spot in Google while my social media and networking content has seen a related boost.

This is basically a 4 step process:

1. Develop a single brand profile page.  Being partial to PeoplePond mine can be found at http://www.peoplepond.com/davidmcinnis.  The important thing here is to build a single online home for your brand profile to reside.  Notice my personal brand, my name, is in the URL. That’s important for your profile page to provide.
2. Create outbound links from all your social media profiles that will point to this central brand profile.  Twitter is probably the obvious example.  Log into your Twitter account and paste the link to your profile in the More Info URL box.  You cannot see the entire URL in the screencap below, but trust me, it is http://www.peoplepond.com/davidmcinnis.  Most social media sites have a place for you to include a link to your primary online location.  Make it count by linking each to your centralized brand profile.
   
   Take a look at http://www.linkedin.com/in/davidmcinnis. Notice again that the link goes to my single brand profile page, in my case PeoplePond.

   LinkedIn is uniquely powerful for this since they offer the ability to add hypertext links to your profile.  Once you are logged in, add or edit your website links by clicking “Edit My Profile” and then “Additional Information [edit].”  Select a link type of “Other” and a space will appear for you to enter a link label (aka anchor text).  I choose the label, David McInnis Profile, when I have this option as a way to tell search engines this link points to what I consider to be my profile.  The result is now on my publicly visible and search engine crawl-able LinkedIn profile page.Do this over and over again with each social application that offers you the ability to link out from your public profile page within their system.

3. Finally, link out to all of the above services from your single profile.  Make sure that, if possible, you use the XFN tag “me” in the hyperlink so the search engines know the destination URL is part of your online brand.  This is as simple as including the rel=”me” tag in your hyperlink.  More information on XFN tags is available here: http://gmpg.org/xfn/
4. Now that you have created an elastic relationship between your social media content and your brand profile, concentrate most of your SEO efforts on your brand profile page.

As your brand profile rises in the search engine results your social media profiles and the deep content you create in those spaces will begin to experience a similar and very beneficial organic SEO lift as well.  Give it a try.  It’s fun to watch.