An opportunity to serve

People joke about fearless leaders. But in our case, it’s true. Anyone acquainted with our CEO and founder, David McInnis, knows he makes things happen. It’s awesome to be associated with someone who finds a way to help when it may not be convenient, safe, or cost-effective to do so.

So I guess we shouldn’t have been that surprised (although we were) when he announced he would be out of the office for a while and when asked where the answer was, “Haiti.”

Events unfolding in Haiti are controversial. It’s a corrupt, lawless country made worse by a most tragic natural disaster. Recent days have raised questions about what can be done, who can help, how that assistance can be doled out to those who truly need it, and the dangers inherent in that process.

McInnis is in a unique position to help because he owns a powerful airplane that can land and take off on a short runway while carrying cargo. When he got a call asking for help shuttling supplies from Florida into a rural area of Haiti, he promptly said he would.

Some of us thought he was certifiable. Really? Haiti? What about fuel, accommodations, sanitation, or the occasional flying bullet. But David stopped us all with one quiet answer, “It’s an opportunity to serve.”

And with that he was out the door. Since it’s a cross-country flight just to get to the jump-off point in Florida, they stopped in Seattle to pick up a full load of rescuers also anxious to get there to help.

To David and his faithful pilot, we send loads of good thoughts and admiration.

We look forward to hearing their stories and seeing pictures when they return. Meanwhile, David is sending the occasional dispatch via Twitter at http://twitter.com/giantcranberry.

WARNING: Long-Term Use of Recordable DVDs is Dangerous

No one is going to lose a finger or toe but you could lose something arguably much worse by using recordable DVDs for more than just a transitory medium.

If you believe the information found on DVD packaging, you shouldn’t have any concerns about placing your wedding video, important business documents, family archive photos, etc. on DVDs that use gold as their reflective layer or are a little more expensive and sold under the label, “archive DVD” (a bit of an oxymoron really… keep reading). You wouldn’t have any concerns about using such DVDs for long-term storage since their packages are emblazoned with claims of ten, twenty, fifty and even one-hundred -year life expectancy. You’d sleep well knowing your fondest, most important memories and information are securely preserved.

So why are people who make a living from storing crucial, one-of-a-kind digital data not following your lead? What’s keeping librarians, archivists, photographers and genealogists from running down the same path for their long-term storage needs? The best answer may be found in a presentation prepared by the Memory of the World Programme’s Sub-Committee on Technology. This provides detailed guidance on assessing the risks associated with storing archival data on recordable CDs and DVDs.

Read more »

Cranberry.com launched!

A recent press release announced the launch of Cranberry.com, home of the DiamonDisc. No longer are your digital family memories, scrapbooks, and important files relegated to storage on precarious organic ink layers used in all other CDs and DVDs. Now you can “etch” them in the rock-like layer found in the DiamonDisc. In short, they will be safe for decades, if not centuries, to come.

Read the press release here and see what others are saying about the news.

Empty promises are putting your most important files at risk

CD/DVD experiential life expectancy is 2 to 5 years even though published life expectancies are often cited as 10 years, 25 years, or longer. However, a variety of factors discussed in the sources cited in FAQ 15, below, may result in a much shorter life span for CDs/DVDs. Life expectancies are statistically based; any specific medium may experience a critical failure before its life expectancy is reached. Additionally, the quality of your storage environment may increase or decrease the life expectancy of the media. We recommend testing your media at least every two years to assure your records are still readable.

From The U.S. National Archives and Records Administration Web site (Item 6 in the FAQs)

Who knew? Certainly I didn’t. For some time now, DVDR manufacturers have been leading us to believe that by replacing the silver reflective layer with gold, they have somehow increased the life-span of your data on their DVDR discs. Most of us really don’t have the time to dig into the technology behind optical storage media to know if that premise makes sense. The discs cost more, come with a claim of preserving your files for 80 to 100 years so what’s there to doubt?

Unfortunately, there are many things about DVDRs that can be considered weak points in the design. Any one of these weak points can easily and silently put your important files in jeopardy. Most notably:

1. when silver was used as the reflective layer, it was prone to oxidizing which defeated its ability to reflect. This problem was solved for conventional disc design by replacing silver with gold.
2. your data is stored on a layer of organic dye as it reacts to the laser beam when the disc is burned. This dye, being of an organic nature, breaks down even in the best of conditions. It is very susceptable to exposure to light and temperature.
3. the beam used to burn the data onto the dye layer is also used to read the data back, causing additional degradation of the data layer every time the disc is read.

Recently, people have begun going to their DVDR archives to access their important files and are discovering this unexpected data loss. A writer for the New York Times told of his experience and people commented in droves about their experiences as well.

Feel free to share your experiences in the comments here.

A Generation of Memories at Risk

You’ve been using your digital camera for years now. And not too long ago you figured out how to copy the pictures to your computer to share with others via email and online. Then you really got smart and started copying them to DVDs for safekeeping. Now you don’t have to worry about your computer crashing and taking all your family memories with it, right? Ah… wrong. And  you’re definitely not alone.

We’ve been led to believe our CDs and DVDs will last decades but now people are discovering the organic dye used to store the data on is prone to breaking down over time, so fast in fact that you will be lucky if your memories are still readable if you burned them more than a few years ago.

So, quickly now, go grab your saved memories and see how healthy they are. Let us know here in the comments what you discover.