My Cranberry Quest, The Beginning

What happens to a picture with data loss.

It was late 2005 and I had just finished a meal with Jeff Barr at what used to be one of my favorite restaurants in Bellingham, the Big Fat Fish Company.  Why that establishment used to be my favorite is a topic for an entirely different blog post.

As we were leaving I asked Jeff what kind of digital camera he used. What I’d hoped would be a quick recommendation for a replacement camera turned out to be an eye opening experience.  Jeff said he didn’t like the concept of digital pictures and digital video because he didn’t know of any viable way to store digital files for the long term.

What?  Nobody told me that. I’d been using a digital camera for years. Was he saying that all of my pictures were in jeopardy?  Turns out that’s exactly what he was saying. Jeff works for Amazon as a technology evangelist and is a pretty credible guy in my book.  I paid close attention and felt compelled to do some research of my own. Read more »

Your Personal Brand and Elastic SEO

In our rush to actively participate in social media and social networking, it is important to stay focused on what we are really trying to accomplish.  Every now and then stop and ask yourself these questions:

• Does my participation in this social media or social networking site add value to my online marketing efforts?
• Am I able to generate content within this space that is relevant to the audience?
• How can I use this tool to extend my brand?
• Am I committed to using this service to advance my brand (specifically am I willing to expend time and creative muscle)?
• Does this service allow me to create outbound links (regardless of their follow/no-follow state)?

With the above questions in mind, I started PeoplePond around a concept I call, Elastic SEO.  By using an elastic approach, I have seen my PeoplePond profile jump to the #2 spot in Google while my social media and networking content has seen a related boost. Read more »