KnowEm empowers PeoplePond users to proactively protect their brands
As a PeoplePond profile user, you recognize the value and opportunity of building and promoting an online identity around your personal brand. You are probably also interested in protecting your brand and minimizing opportunities for others to use it elsewhere, either by accident or with malice. For example, if you are known everywhere as John W. Smith and have used the username johnwsmith for all your accounts to be consistent it would probably concern you if someone else was setting up accounts using the same name/brand on services you aren’t using. This poses a real opportunity to confuse your followers and for your brand to be associated with undesirable content.
A very useful service, KnowEm, is designed to empower you to proactively identify over 300 online services where either your brand is being used or not. If it is being used, you can quickly identify if you’re in control of it or not and if it isn’t being used, you can quickly establish an account thus preventing future confusion or hijacking of your brand.
We recommend KnowEm to protect your brand. Check them out today. They’re good people.
More information can be found on this press release.
Tags: Brand Management, KnowEm, online identity, PeoplePond, personal brand, reputation management
Cranberry Venture Partners, PeoplePond | Joe Beaulaurier | 
January 12, 2010 9:35 am
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